(I like to work in a Hobbit reference every now and then, so that my dad knows that his genes went to good use.)
What is Max doing, you ask? What pile of treasure is this that he is so gleefully hoarding? Gold? Jewels? Exotic Spices from far-off lands?
No, no. Max cares not for your poor, sad, narrow, worldly interpretation of treasure. What he has here, Ladies and Gentlemen, is a big pile of foam alphabet stickers. See his riches and weep with envy! Weep!